Unipart’s comprehensive digital transformation initiative has been named the winner of the HubSpot 2025 Impact Award for Product Excellence (EMEA), awarded to its specialist partner BabelQuest for its work in architecting Unipart’s global solution. This recognition highlights Unipart’s commitment to operational excellence and its ability to scale complex systems across a global enterprise.
This transformation was achieved in close collaboration with BabelQuest, a specialist HubSpot Elite Partner. By combining Unipart’s complex operational requirements with BabelQuest’s technical architecture expertise, it successfully integrated seven previously siloed divisions into a unified, cohesive digital ecosystem, providing a single source of truth, real-time pipeline visibility and providing our leadership with complete clarity of our growth opportunities.
Dave Tilmouth, Head of Performance Marketing at Unipart, said: “With HubSpot as our single source of truth across Marketing and Business development, and with BabelQuest’s support, we’ve created a roadmap which will lead to a greater understanding of our success – what works and, critically, what doesn’t. This enables us to drive and embed the behaviours that best serve our customers, seeing clearly how we can partner with them across our wide range of performance-improving services.”
The project delivered immediate value to Unipart operations, far exceeding initial project benchmarks:
- Significant Cost Savings: The project was delivered six months ahead of schedule, resulting in an estimated £250,000 in savings.
- Pipeline Visibility: Through real-time data accuracy, we identified a 50% pipeline upside.
- Enterprise-Wide Adoption: Unipart achieved 100% Sales Hub adoption across 80+ users within the business.
- AI-Driven Innovation: Unipart has institutionalised sales coaching using next-gen tools like HubSpot’s Breeze Assistant and AI-driven Deal Loss Agents.
Eric Murphy, Co-Founder at BabelQuest, said: “Unipart’s success is a masterclass in how a global enterprise can move with the agility of a startup when they have a clear vision and leadership. By prioritising data integrity and user adoption, Unipart didn’t just implement a tool – they built a scalable engine for long-term growth. We are incredibly proud to have supported them in this award-winning journey.”
This award validates Unipart’s strategy of integrating cutting-edge technology to drive operational efficiency and growth. This foundation ensures Unipart remains agile and data-driven as it continues to deliver excellence for our customers worldwide.