Serck announces launch of global brand

9 January 2020 – Serck, a division of Unipart International, has announced a global rebrand to reflect its global expertise in heat transfer technology across capabilities and geographies.

Serck_Unipart logoOriginally started in the UK by Peter Oscar Serck, it has grown over time to expand its footprint into the USA and Middle East, and was acquired by the Unipart Group in 1999. 

Serck has clients in industries ranging from nuclear power generation, rail, marine, defense, heavy-duty trucking and Formula One racing, and has gone from strength to strength over the last 20 years.

In North America, Serck is one of the largest suppliers of aftermarket copper brass radiators into North America. 

In the UK, Serck is currently engaged on a £4m project with EDF to re-fit the Sizewell B nuclear plant. 

In the United Arab Emirates, Serck has signed a number of strategic and supply agreements with other best-in-class providers including Sandvik and Sendan. 

The specialist motorsport division based near Heathrow Airport currently counts six Formula One racing teams as its clients for radiator cleaning, testing and micron analysis services in addition to a robust bespoke classic and historic radiator build and repair service.

Alex Neill, Serck Managing Director, said: “Serck has always stood for excellence in heat transfer technology and uniting the various divisions and geographies under one strong brand better reflects to the marketplace our full scope of services and capabilities.

“The new logo will be instantly recognisable as Serck, maintaining the long-standing honeycomb shape and the historic red and black colours. In addition to updating the look and feel of the logo around the global business, the rebranding also includes consolidating various online properties into one global website, to ensure customers, no matter where in the world they are, will have the most up-to-date information about our full suite of offerings.”  

John Neill, Unipart Group Chairman and Chief Executive, said: “The group has benefited immensely by including Serck in the Unipart Group of Companies.

“Serck’s continuous reinvention mirrors our own group history and philosophy. This refreshed and updated logo reflects Serck’s global approach to providing leading heat transfer technology to our clients all around the world; when they see the red hexagon mark, they can be assured they’re getting over 100 years of experience and expertise in thermal transfer, along with the backing of one of the UK’s most successful privately owned companies. This renewed and consolidated brand is a natural next step for an organisation whose future lies in continuing their already strong trend of pragmatic innovation.”