Lottery or certainty? Unipart launches new ad

When you win the lottery, you win big. Mostly, of course, you don’t win at all. The lottery is not a business model. Business needs certainty. The certain knowledge that an action will result in a predictable improvement in that most basic fundamental: productivity.

Over thirty years Unipart has developed a system that engineers certainty into every process of our business. By making productivity the focus of every activity. By engaging everyone who works for us to interrogate what they do. By permitting them to make it better. Daily, incremental improvements add up. Creating consistent gain. Over time, the benefits of this scientific approach are considerable.

No magic, then. Just effects that feel that way.