The Challenge

Apple are one of the world’s most successful companies.  Their pioneering use of technology and design has made them a leader in the highly competitive market.  Their devices have become an integral part of their customers’ life – things they just cannot do without.  Apple is unrivalled for service and they want to ensure that customers can get their problems solved as quickly as possible.

Apple asked us to draw on our extensive knowledge of repair and aftermarket support in the mobile sector, in order to create a solution that could help take their customer service to a new level.  The aim was to be able to replace damaged screens and diagnose problems within one hour.